Jitty van Doodewaerd is director of privacy at the DMCC Group. In this position she supports clients from many sectors of society with privacy issues. Her approach is realistic and pragmatic with knowledge of the day-to-day business of (commercial) data use. Van Doodewaerd was part of the Big Data expert group of the Ministry of Economic Affairs and was responsible for the advocacy of marketing trade association DDMA. She was a member of the Legal Affairs Committee of the Federation for European Direct and Interactive Marketing (FEDMA) and the Privacy Committee of VNO-NCW.