Mr. Prof. Dr. E. Peelen is Extraordinary Professor of Content Marketing at the Faculty of Social and Behavioral Sciences of the University of Amsterdam (UvA). He is a partner and co-founder of ICSB Marketing and Strategy and worked for ten years at Nyenrode Business University as a professor and in various management positions. He is also chairman of the Platform for Customer-Focused Business. Together with his colleague Drs. Frank Slisser, Ed Peelen supervises the Masterclass Privacy in Perspective. During the meetings, new perspectives and insights from science and practice help participants to find better solutions for concrete privacy issues, and thus work in a focused way on the design of the privacy policy of their organizations.