"How are you being profiled?" With that question, the Autoriteit Persoonsgegevens (AP) today launches a two-week public campaign pointing out the dark sides of cookies. The campaign can be heard on the radio and seen on the streets of several major cities, on websites and in movie theaters.
Privacy is a fundamental right. Therefore, people should be able to choose how organizations handle their data. Yet many people mindlessly click "accept" on cookies. As a result, organizations know a lot about people. For example, about someone's interests, health and political preferences.
Personal data collected with cookies is often shared directly with hundreds of other organizations. Sometimes the information is even resold to advertisers. Thus, people imperceptibly lose control of their privacy.
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With the campaign the AP is calling on organizations to scrutinize their cookie policies. The AP website gives organizations tools that help in creating a good cookie policy.
The AP also wants to make people aware of the impact cookies have on their privacy. On the website of the AP there is a lot of information about cookies and what measures people can take to protect their privacy from cookies.
