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How do you work efficiently with the AVG? 'Every process must add value for the customer'

Working with the AVG is often seen as an obstacle by employees and customers, but if it is up to Nico Mookhoek, everyone will benefit from a compliant yet efficient model for processing within organizations.

April 10, 2024

In his latest book "Working Efficiently with the AVG," Nico Mookhoek shares several principles that can make data processing easier and more transparent so that compliant and efficient work can be done. The editors of PONT | Data & Privacy sat down with him to discuss the tension between compliance and efficiency within organizations.   

How does "Working Efficiently with the AVG" address the balance between meeting AVG requirements and streamlining processes?  

"This is done in the book by initially getting to work on streamlining AVG processes. Here I am referring to the work to be done under the AVG. In streamlining the AVG processes, the guiding principle is to look at what is required by the AVG, of course, but also to look at the possibilities that the AVG allows because of the own interpretation that organizations can give to compliance.  

That way there is an opportunity to create your own process that adds value for the customer. By the way, this is also the starting point of Lean Management: every process must add value for the customer. People increasingly value their privacy, so if, as an organization, you have good tools and processes to properly handle personal data, you are bound to deliver value for the customer."  

Innovation within business processes is a key theme in your book. Can you explain how a focus on privacy and data protection can lead to innovation within organizations?  

"For example, the AVG has certain principles such as data minimization and purpose limitation. These principles can only be enacted when an organization becomes aware of the data it collects. This requires internal consideration, where a number of questions must be raised: what data do we need, what purpose does that data serve, and what data do we not need?  

Finding out in this way that the organization is processing too much data can also lead to more efficient processes. Furthermore, providing insight into the data map, which maps every step that personal data makes within an organization, can be an effective way to innovate within an organization. These are just two more ways in which privacy can contribute to the innovation of work processes."

Read more about "Working efficiently with the AVG"? Click here to order the book. 

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