With the introduction of the new EU law General Data Protection Regulation (AVG), organizations have to comply with stricter rules in the field of privacy. This increases the tension between the necessary or unnecessary collection of all kinds of data about the customer versus facilitating the provision of services. How do you get sufficient grip on your customer during further digitalization of customer contact and also ensure that privacy does not become a stumbling block? Matthias Geerse and Jeroen Kriele of Solid Professionals explain.
This article begins with a brief foray into the current legal framework, the new law and the expected impact, then puts the use of (personal) data within the financial sector into context. The article ends with a challenge for banks and insurers.
