Innovatiefonds Noord-Holland has given a €300,000 convertible loan to Katalysis B.V. With this loan, the company is developing a digital solution that offers publishers as well as consumers the assurance that privacy-sensitive information remains with the consumer. Even with the new privacy laws.
Media companies face new tightened privacy laws to protect consumers. Consumers still want to receive content and expect publishers to continue to do so under the new legislation. With Katalysis' solution, publishers can continue to deliver personalized digital content to consumers, while privacy-sensitive information remains with the consumer at all times. A number of publishers in the Netherlands and Europe will test the Katalysis solution.
Eveline Klumpers, co-founder of Katalysis: "The loan from the Innovation Fund allows us to further develop and validate the proof of concept with media parties. Data ownership is a very important and urgent topic. Our solution protects consumer data and enables publishers to reach these consumers."
