This book explores how data-opolies colonize and dominate markets, identifying shortcomings in the proposed remedies and providing solutions that can promote privacy, deter the toxic competition caused by behavioral advertising, and balance privacy and healthy competition when they conflict.

• Fully explores how data-opolies colonize and dominate markets
• Identifies three fundamental shortcomings in the proposed remedies, which assume that more competition and an ownership interest in our data or GDPR-like privacy measures will somehow reign in these data-opolies
• Explores the looming privacy/competition divide and flags several traps that await policymakers in trying to promote both competition and privacy
• Examines solutions that can promote privacy, deter the toxic competition caused by behavioral advertising, and balance privacy and healthy competition when they conflict